here's our 90 second elevator pitch. 

everything you need to know about toth shop. 

toth shop launched in 2015. but, truth be told, this was a side hustle that started in 2012 when we saw a couple of problems...

the opportunities

  • we experienced too many pitches with way too many pivot tables and not enough storytelling - and eye roll-worthy grammatical errors to boot.


  • businesses were struggling to narrow down their strengths and value into real strategies and good content. 


  • humans were wrestling with their personal strengths and value, and how to make them into stories to fuel personal brands.


none of those opportunites needed a big agency in a gilded office or an off-shore writer. they needed a personal touch -  someone to listen, think creatively together, and act with agility, curiosity, and human brain magic. 

what we did about it 

we met those problems head-on with our touch, bringing artistry to business; and business to artistry.

today, toth shop is brand strategy and storytelling. behind every brand is a strong and special story. your ability to tell your story delivers confidence - for you and your customer. that’s our favorite kind of value.

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here’s how we make it happen


our brand discovery process is designed to bring clarity; we want to know where you’ve been, where you are now, and where you’re going. we take a holistic and strategic look at who you are and what makes you special. we’re listening for what matters to you most and the opportunities we see possible for your storytelling.


first and foremost, we’re your thought partner; we identify your hidden gems - your strengths, your super powers, your valuable creative opportunities, and we create a plan to bring those to the forefront of your writing and marketing.


better yet, creativity in action; creative can run the gamut as we customize it to fit your needs; the result? clarity, consistency, character-driven content, a fresh take on customer engagement. . and you’ll feel more confident which forever changes how you and your brand show up.


people first. always. period.  


serve as a stand for respect and inclusion: every voice at your table matters; we create a partnership relationship that’s safe, comfortable, and respectful. 


anything is possible: whatever the idea is, let’s put some strategy to it, and explore it; if it doesn’t work, let's learn and pivot; if it works, let's lean into it, and stay agile to keep moving forward.


so, what’s toth?

toth shop is named for erzsébet toth who, at just 19, left her home in the village of paczin, hungary to board a transatlantic ship in the belgium port city of antwerp on may 23, 1912. she did it by herself, in the middle of the night. that ship docked at ellis island, nyc on june 4, 1912. she spoke no english; she knew no one in america; she started an entirely new life in pittsburgh. she - elizabeth toth doczy - became a u.s. citizen in 1957, and her name is on a brick permanently placed at ellis island. she’s our founder’s great-grandmother.

that courage, curiosity, and personal drive to rewrite the (life) story defines toth shop. 


welcome to the family. 

hey, our process works.

we've worked with some amazing, smart, fun people and brands. here are some kind words from one of those people. 

working with toth shop was fun, meaningful, and easy-breezy-lemon-squeezy. their approach was to first understand me, which i so appreciated, and played a critical role in helping me build a brand and create a website that had all the necessary components but was also just 'me.' meg is real, incredibly gifted at what she does, and has a genuine desire to see her clients succeed. this firm is top notch!

- nelia verano, nelia verano llc

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all in 100 words or less.