here's our 90 second elevator pitch. 

everything you need to know about toth shop. 


toth shop launched in 2015. but, truth be told, this was a side hustle that started in 2012 when we saw a couple of problems...

the problems 

we experienced too many pitches with way too many pivot tables and not enough storytelling - and eye roll-worthy grammatical errors to boot.

businesses were struggling to narrow down their strengths and value into real strategies and good content. 

humans were wrestling with their personal strengths and value, and how to make them into stories to fuel personal brands.


 none of those problems needed a big agency in a gilded office or an off-shore writer. they needed a personal touch -  someone to listen, think creatively together, and act with agility, curiosity, and human brain magic. 

what we did about it 

we met those problems head-on with our touch, bringing artistry to business; and business to artistry.

today, toth shop is brand strategy and storytelling. behind every brand is a strong and special story. your ability to tell your story delivers confidence - for you and your customer. that’s our favorite kind of value.

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here’s how we make it happen


in our brand discovery process, we want to know where you’ve been, where you are now, and where you’re going. we take a holistic and strategic look at who you are and what makes you special; from the art and soul to the business and operations. we’re listening for what matters to you most and the opportunities we see possible for your storytelling.


first and foremost, we’re your thought partner; we identify your hidden gems - your strengths, your super powers, your valuable creative opportunities, and we create a plan to bring those to the forefront of your writing and marketing. this phase is all about fresh perspective and good ideas.


better yet, creativity in action; creative can run the gamut as we customize it to fit your needs; it could be a series of blogs, fresh content for your website; a communications strategy and content calendar for the next year. the result? clarity, consistency, character-driven content, a fresh take on customer engagement. and you’ll feel more confident which forever changes how you and your brand show up.

creativity in action can mean a lot; here are several trending examples:

brand north stars - from taglines to mission statements; manifestos to core values 

brand development

website copy

clever and creative copy for advertising and marketing

testimonial interviews

case studies - snackable to one-pagers

personal branding pieces from bios and credibility statements to cover letter reviews

fractional brand management work 



toth shop is a relationship-based culture: this means we always put people first. 


every member of our team is a stand for respect and inclusion: we want to hear from and listen to every voice at your table; we create a partnership relationship that’s safe, comfortable, and respectful. 


we believe anything is possible: whatever the idea is, let’s put some strategy to it, and explore it; if it doesn’t work, we learn and we pivot; if it works, we lean into it, and we stay agile to keep moving forward with you. 


so, what’s toth?

toth shop is named for erzsébet toth who, at just 19, left her home in the village of paczin, hungary to board a transatlantic ship in the belgium port city of antwerp on may 23, 1912. she did it by herself, in the middle of the night. that ship docked at ellis island, nyc on june 4, 1912. she spoke no english; she knew no one in america; she started an entirely new life in pittsburgh. she - elizabeth toth doczy - became a u.s. citizen in 1957, and her name is on a brick permanently placed at ellis island. she’s our founder’s great-grandmother.

that courage, curiosity, and personal drive to rewrite the (life) story defines toth shop. 


welcome to the family. 

we always create, coach, and partner with these three things in mind: