hiya. we're toth shop. 

brand strategy and storytelling.

we live for that middle path between creativity and curiosity. we listen intently. we say what we mean. we’re strong stands the oxford comma. (weird, we know.) 


we believe everyone’s story is important. 


the confidence that comes from finding the right words to tell your story has the power to change how you do business. we want you to operate at that level of confidence every, single day.


that confidence begins to roll when you get clear on your story. and that process begins with us. 


we make it happen with a unique combination of strategy and storytelling.

ready to gain a new level of confidence in your story? 


behind every brand is a strong and special story. your ability to tell your story delivers confidence - for you and your customer. and that’s our favorite kind of value. 

here’s how we make it happen


in our brand discovery process, we want to know where you’ve been, where you are now, and where you’re going. we take a holistic and strategic look at who you are and what makes you special; from the art and soul to the business and operations. we’re listening for what matters to you most and the opportunities we see possible for your storytelling.


first and foremost, we’re your thought partner; we identify your hidden gems - your strengths, your super powers, your valuable creative opportunities, and we create a plan to bring those to the forefront of your writing and marketing. this phase is all about fresh perspective and good ideas.


better yet, creativity in action; creative can run the gamut as we customize it to fit your needs; it could be a series of blogs, fresh content for your website; a communications strategy and content calendar for the next year. the result? clarity, consistency, character-driven content, a fresh take on customer engagement. and you’ll feel more confident which forever changes how you and your brand show up.


“meg is truly amazing! she really took the time to understand the mission of our company and provided us with exactly what we needed to tell our story in a more dynamic way. we are connecting with our customers like never before and we have toth shop to thank!”

- court creeden, connection coin


toth shop is a relationship-based culture: this means we always put people first. 


every member of our team is a stand for respect and inclusion: we want to hear from and listen to every voice at your table; we create a partnership relationship that’s safe, comfortable, and respectful. 


we believe anything is possible: whatever the idea is, let’s put some strategy to it, and explore it; if it doesn’t work, we learn and we pivot; if it works, we lean into it, and we stay agile to keep moving forward with you. 


so, what’s toth?

toth shop is named for erzsébet toth who, at just 19, left her home in the village of paczin, hungary to board a transatlantic ship in the belgium port city of antwerp on may 23, 1912. she did it by herself, in the middle of the night. that ship docked at ellis island, nyc on june 4, 1912. she spoke no english; she knew no one in america; she started an entirely new life in pittsburgh. she - elizabeth toth doczy - became a u.s. citizen in 1957, and her name is on a brick permanently placed at ellis island. she’s our founder’s great-grandmother.

that courage, curiosity, and personal drive to rewrite the (life) story defines toth shop. 


welcome to the family.