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the zhush: copy you’ve bandaid-ed together

everyone keeps a couple pieces of copy that they’ve bandaid-ed together over the years. common culprits: your bios, email intros, your company’s mission, vision or values.


by ‘bandaid-ed’, i mean: you wrote the original version 10 years ago, and you go in and ‘fix’ or ‘tweak’ it of it every six months, one year or two years - when you’re in a rush and you need it - vowing every time to ‘really, truly’ fix it one saturday morning soon. and you never do.


make a list of your three bandaid-ed pieces of copy.


set aside one hour sometime this work week - not saturday morning - to fix just one of them.


truly fix it - like scrape the first version and start over. from the beginning.


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