services:
+ ongoing monthly marketing content support (blogs, newsletters)
+ allotted monthly hours for special projects
+ weekly touch base meeting + ongoing email communication
+ social media content calendar, creation, and management
the client:
wake forest university school of professional studies (wake forest sps) offers innovative, cutting-edge, and market-relevant programming to today’s working professionals. with graduate degree and non-degree programs, including certificates and other credentials, sps is an accessible, educational experience to help students develop the skills and knowledge to take their careers to the next level.
the
action:
established in 2021, wake forest sps needed support in establishing an online presence to reach and engage with prospective students amid the competition in the higher education industry. they needed a communications partner who could jump in to offer editorial services, thought partnership, and sometimes act as a ‘relief pitcher’ when it comes to creating a piece of content.
the
impact:
since 2021, wake forest sps and toth shop have worked together to make wake forest sps’s online presence (program pages, blogs, and social media) a living, breathing reflection of the program offerings and the people who attend the school; its content is fresh, timely, and reflective of the goals of the school.
as a team, toth shop serves as a thought partner, project manager, content generator, and an executor of big and small ideas alike. they have helped give tone and meaning to our brand and content. working with the toth shop is easy, professional, and productive.
lauren burns
assistant dean of marketing and enrollment management
