services:
+ content strategy and support
+ allotted monthly hours for special projects
+ weekly touch base meeting + ongoing email communication
+ writing and editing original pieces
the client:
driven brands™ is a publicly traded automotive service company headquartered in charlotte, nc. they are the largest portfolio of car service brands in the country and the parent company of some of the industry’s most well-known businesses including take 5 oil change®, meineke car care centers®, maaco®, 1-800-radiator & a/c®, and CARSTAR®.
they consider themselves a family – a family of brands, employees, franchisees, and customers.
the
action:
stories are abundant at driven brands. operating more than 5,000 locations across 14 countries, there are countless opportunities to present the human side to what they do and how they do it. to take advantage of this, they needed a partner who could help take these stories over the finish line from idea to published content.
the
impact:
toth shop has helped driven brands develop a strategy for highlighting their company’s most valuable asset – people. the driven brands newsroom is updated on a regular basis with intentional and relevant content for customers, employees, and investors. it showcases a wide range of stories from on-the ground mechanics to corporate employees. this gives the full picture of the true driven brands story and message. driven also publishes these stories on their intranet and shares them on social media.
with limited time and resources, i rely on toth shop as an extension of our team - helping find and shape stories from across the driven family. i value that the toth team is always brainstorming ideas and writing content based on those ideas. i'm thankful for their ability to take content execution off my plate so that i am able to focus my efforts in other areas. i never have to worry because i know they have it under control.
taylor blanchard
senior director of communications
