behind every business lies a vision: their reason for being; the foundation for every decision made.
a vision provides long-term direction and perspective, so our business behaves with an intangible yet clear purpose in mind.
the real challenge is making sure each and every employee and member of your team acts in a way consistent with your vision. they’re the folks on the frontline; they need to propel your vision.
while the new year brings fresh goals and heightened drive, why not take the time to remind every employee not just what they are doing, but why they are doing it?