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is it time to refresh your website? these 25 questions will tell you
We often consider a brand to be made up of a logo or tagline. Those elements are definitely part of it, but they are only a piece of the puzzle. In reality, your brand is everything people experience when they interact with your business. Yes, it’s how you look and sound, but it’s also how you make them feel. And a lot of the time—it starts with your website.
14 minutes ago


why & how podcasting is a powerful personal brand storytelling asset
At a time when AI tools are racing ahead and digital content is constantly vying for attention, one format continues to offer a refreshing mix of intimacy, strategy, and staying power: the podcast.
31 minutes ago


your 30-day mid-year messaging reset: because good messaging is a daily practice — not a one-and-done project
This 30-day messaging reset is designed to help you clean it up, sharpen what matters, and get your message moving at the speed of your business. No overhauls. Just 5 minutes a day of realignment—and a reminder that good messaging isn’t a one-time project. It’s a habit.
Jun 7


how storytelling is shaping global brands — and why it matters more than ever
If you want to grow globally, start by telling better stories. But not just any stories — stories grounded in your purpose, driven by your people, and shaped with emotional intelligence.
May 31


the power of the pink dot
If you’re a client who has recently wrapped a project with the toth shop team, you received a pink dot. This isn’t merely a design element; it’s a visible acknowledgment that your project is complete, clear, and ready to drive your business forward.
May 13


the art of crafting an impactful people piece
Editorial stories, or “people pieces” as toth shop calls them, prioritize authenticity, relatability, and narrative over products or transactional content. Instead, they help build a relationship between a brand and their audience.
May 6


what B corp brands are getting right about messaging (and why it matters)
Six B Corps who are doing messaging and communications well.
Apr 18


toth shop trends: april 2025
your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.
Apr 11


she speaks: natasha hemmingway on mindset barriers, imposter syndrome, and why women need to embrace talking about money
toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.
Mar 28


she speaks: amanda dotter on expectations, work/life balance & authenticity
toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.
Mar 25


celebrating world storytelling day: a conversation with mindful & good
A conversation with Mindful & Good, a B Corp Certified design studio focused on building sustainable brands with purpose.
Mar 21


she speaks: stephanie riel on health, wellness & listening to your own body
toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.
Mar 15


toth shop trends: march 2025
your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.
Mar 8


if you’re thinking these three things, it’s time for a website rewrite
If you’re saying or thinking these three things, consider it your warning flag that the time to rewrite your website is now.
Feb 11


toth shop trends: february 2025
your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.
Feb 11


toth shop trends: january 2025
your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.
Jan 17


five content planning tips for 2025
Start 2025 strong with a content plan. Save time, reduce stress, and stay ahead with these five tips to help you get started.
Jan 14


five signs that it's time to bring in an external marketing and communications partner
Marketing teams juggle it all—strategy, branding, execution. Overwhelmed? It might be time to outsource.
Dec 5, 2024


the power of storytelling: how to use human stories to elevate your marketing strategy
Effective marketing is not about what you sell or how you do it; it’s about the human experiences that lie at the heart of your brand.
Nov 27, 2024


three low-effort, high-value seo strategies brands should focus on in the age of ai overviews
Three simple but effective SEO tactics that can significantly boost your brand’s presence.
Nov 19, 2024
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