hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

Through simplicity, speed, and support, here are some tips that help ideas move from conversation to completion. 

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

hot take: people – not computers – still say the coolest stuff. this series is dedicated to the soundbites, aha! moments & stories that are undeniably human.

The concept of selling a feeling instead of a service applies to any business. Here’s how to start doing it.

team toth shop is excited to share our “impact report” with you.

When we partnered with Charlotte Family Housing (CFH), our shared goal was to humanize several important pieces of their communication – from client materials to their website – so that each story reflects the strength and dignity of the people behind it.

Small word choice shifts - from casual to formal, or simple to clever - can make the difference between connecting with your audience or losing them entirely.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

It’s the same thing with thought leadership. If you keep waiting until you feel “ready” to be a thought leader or until you have “the perfect piece” to publish, you’ll be waiting an awfully long time. Or as an OG thought leader once said, “Perfect is the enemy of good.” 

When you’re clear on the strategy your organization is using, you can take a stronger seat at the writer’s table, helping craft messages that resonate with readers, clients, and community.

From my point of view as a copywriter: if even one person stumbles on your message, the copy isn’t working.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

We often consider a brand to be made up of a logo or tagline. Those elements are definitely part of it, but they are only a piece of the puzzle. In reality, your brand is everything people experience when they interact with your business. Yes, it’s how you look and sound, but it’s also how you make them feel. And a lot of the time—it starts with your website.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.