When we partnered with Charlotte Family Housing (CFH), our shared goal was to humanize several important pieces of their communication – from client materials to their website – so that each story reflects the strength and dignity of the people behind it.

Small word choice shifts - from casual to formal, or simple to clever - can make the difference between connecting with your audience or losing them entirely.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

It’s the same thing with thought leadership. If you keep waiting until you feel “ready” to be a thought leader or until you have “the perfect piece” to publish, you’ll be waiting an awfully long time. Or as an OG thought leader once said, “Perfect is the enemy of good.” 

When you’re clear on the strategy your organization is using, you can take a stronger seat at the writer’s table, helping craft messages that resonate with readers, clients, and community.

From my point of view as a copywriter: if even one person stumbles on your message, the copy isn’t working.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

We often consider a brand to be made up of a logo or tagline. Those elements are definitely part of it, but they are only a piece of the puzzle. In reality, your brand is everything people experience when they interact with your business. Yes, it’s how you look and sound, but it’s also how you make them feel. And a lot of the time—it starts with your website.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

Earlier this month, the Global Chamber’s marketing roundtable invited graphic design powerhouse Connie Elshall, of Freedom to Create, to pull back the curtain on 18 years of branding wins, lessons, and “please‑don’t‑do‑that” tales.

At a time when AI tools are racing ahead and digital content is constantly vying for attention, one format continues to offer a refreshing mix of intimacy, strategy, and staying power: the podcast.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

This 30-day messaging reset is designed to help you clean it up, sharpen what matters, and get your message moving at the speed of your business. No overhauls.  Just 5 minutes a day of realignment—and a reminder that good messaging isn’t a one-time project. It’s a habit.

If you want to grow globally, start by telling better stories. But not just any stories — stories grounded in your purpose, driven by your people, and shaped with emotional intelligence.

If you’re a client who has recently wrapped a project with the toth shop team, you received a pink dot. This isn’t merely a design element; it’s a visible acknowledgment that your project is complete, clear, and ready to drive your business forward.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

Editorial stories, or “people pieces” as toth shop calls them, prioritize authenticity, relatability, and narrative over products or transactional content. Instead, they help build a relationship between a brand and their audience.

Six B Corps who are doing messaging and communications well.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.