We often consider a brand to be made up of a logo or tagline. Those elements are definitely part of it, but they are only a piece of the puzzle. In reality, your brand is everything people experience when they interact with your business. Yes, it’s how you look and sound, but it’s also how you make them feel. And a lot of the time—it starts with your website.

At a time when AI tools are racing ahead and digital content is constantly vying for attention, one format continues to offer a refreshing mix of intimacy, strategy, and staying power: the podcast.

This 30-day messaging reset is designed to help you clean it up, sharpen what matters, and get your message moving at the speed of your business. No overhauls.  Just 5 minutes a day of realignment—and a reminder that good messaging isn’t a one-time project. It’s a habit.

If you want to grow globally, start by telling better stories. But not just any stories — stories grounded in your purpose, driven by your people, and shaped with emotional intelligence.

If you’re a client who has recently wrapped a project with the toth shop team, you received a pink dot. This isn’t merely a design element; it’s a visible acknowledgment that your project is complete, clear, and ready to drive your business forward.

Editorial stories, or “people pieces” as toth shop calls them, prioritize authenticity, relatability, and narrative over products or transactional content. Instead, they help build a relationship between a brand and their audience.

Six B Corps who are doing messaging and communications well.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.

toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.

A conversation with Mindful & Good, a B Corp Certified design studio focused on building sustainable brands with purpose.

toth shop sat down with different women to hear their experiences, insights, and lessons on topics that matter the most.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

If you’re saying or thinking these three things, consider it your warning flag that the time to rewrite your website is now.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

Start 2025 strong with a content plan. Save time, reduce stress, and stay ahead with these five tips to help you get started.

Marketing teams juggle it all—strategy, branding, execution. Overwhelmed? It might be time to outsource.

Effective marketing is not about what you sell or how you do it; it’s about the human experiences that lie at the heart of your brand.

Three simple but effective SEO tactics that can significantly boost your brand’s presence.