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going the extra mile: a driven brands x toth shop case study




Companies of all sizes need support. From a one-person crew to a team of a thousand, there’s usually always a need for extra brains in the realm of messaging and storytelling. It’s easy to get caught up in the business aspects of a business - budgets, bottom-line growth, maintaining a workforce. 


But having a foundational communication strategy - and the extra hands to execute it - directly impacts those areas of business. When companies recognize that and add the necessary support to their team, they can put the rubber to road and go the extra mile.





MEET THE TOTHY (i.e. THE CLIENT)

Driven Brands™ is a publicly traded automotive service company headquartered in Charlotte, NC. They are the largest portfolio of car service brands in the country and the parent company of some of the industry’s most well-known businesses including Take 5 Oil Change®, Meineke Car Care Centers®, Maaco®, 1-800-Radiator & A/C®, and CARSTAR®. 


They consider themselves a family – a family of brands, employees, franchisees, and  customers.  


THE OPPORTUNITY: 

Stories are abundant at Driven Brands. Operating more than 5,000 locations across 14 countries, there are countless opportunities to present the human side to what they do and how they do it. To take advantage of this, they needed a partner who could help take these stories over the finish line from idea to published content. 


WHY IT MATTERS: 

As companies grow, it’s natural for the efforts of the internal communications and marketing team to shift as their workload becomes heavier. But it’s important the stories of the people don’t fall through the cracks in the process. 


The communication department at Driven Brands needed a trusted partner who was willing to step in and take on some of the workload, specifically the task of crafting and sharing the stories of Driven Brand employees and franchise owners.   


THE SERVICES: 

  • content strategy and support 

  • writing and editing original pieces 

  • allotted monthly hours for special projects 

  • weekly touch base meeting + ongoing email communication 


THE IMPACT

toth shop has helped Driven Brands develop a strategy for highlighting their company’s most valuable asset – people. The Driven Brands Newsroom is updated on a regular basis with intentional and relevant content for customers, employees, and investors. It showcases a wide range of stories from on-the ground mechanics to corporate employees. This gives the full picture of the true Driven Brands story and message. Driven also publishes these stories on their intranet and shares them on social media.


“With limited time and resources, I rely on toth shop as an extension of our team - helping find and shape stories from across the Driven family. I value that the toth team is always brainstorming ideas and writing content based on those ideas. I'm thankful for their ability to take content execution off my plate so that I am able to focus my efforts in other areas. I never have to worry because I know they have it under control.”

— Taylor Blanchard, Senior Director of Communications 


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