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wake forest university
school of professional studies.
services:
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comprehensive content strategy and execution: development and implementation of a holistic content strategy, encompassing blogs, newsletters, and social media, to drive audience engagement and brand growth.
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flexible monthly project hours: dedicated monthly hours for addressing evolving project needs, including content updates, campaign support, and ad-hoc marketing initiatives.
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consistent communication and strategic alignment: regular weekly meetings and continuous email communication to ensure project alignment, address questions, and provide strategic guidance.
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proactive social media management: creation and management of a dynamic social media content calendar, including content creation, scheduling, and community engagement, to enhance brand presence and interaction.
as a team, toth shop serves as a thought partner, project manager, content generator, and an executor of big and small ideas alike. they have helped give tone and meaning to our brand and content. working with the toth shop is easy, professional, and productive.
lauren burns
assistant dean of marketing and enrollment management
the client:
wake forest university school of professional studies (wake forest sps) offers innovative, cutting-edge, and market-relevant programming to today’s working professionals. with graduate degree and non-degree programs, including certificates and other credentials, sps is an accessible, educational experience to help students develop the skills and knowledge to take their careers to the next level.
the action:
the impact:
established in 2021, wake forest sps needed support in establishing an online presence to reach and engage with prospective students amid the competition in the higher education industry. they needed a communications partner who could jump in to offer editorial services, thought partnership, and sometimes act as a ‘relief pitcher’ when it comes to creating a piece of content.
since 2021, wake forest sps and toth shop have worked together to make wake forest sps’s online presence (program pages, blogs, and social media) a living, breathing reflection of the program offerings and the people who attend the school; its content is fresh, timely, and reflective of the goals of the school.
