Earlier this month, the Global Chamber’s marketing roundtable invited graphic design powerhouse Connie Elshall, of Freedom to Create, to pull back the curtain on 18 years of branding wins, lessons, and “please‑don’t‑do‑that” tales.
We often consider a brand to be made up of a logo or tagline. Those elements are definitely part of it, but they are only a piece of the puzzle. In reality, your brand is everything people experience when they interact with your business. Yes, it’s how you look and sound, but it’s also how you make them feel. And a lot of the time—it starts with your website.
At a time when AI tools are racing ahead and digital content is constantly vying for attention, one format continues to offer a refreshing mix of intimacy, strategy, and staying power: the podcast.
