It’s the same thing with thought leadership. If you keep waiting until you feel “ready” to be a thought leader or until you have “the perfect piece” to publish, you’ll be waiting an awfully long time. Or as an OG thought leader once said, “Perfect is the enemy of good.”
When you’re clear on the strategy your organization is using, you can take a stronger seat at the writer’s table, helping craft messages that resonate with readers, clients, and community.
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