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christine wilson
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Join date: Oct 29, 2024
Posts (18)
Dec 5, 2025 ∙ 3 min
how to stop selling through services and start connecting through feelings
The concept of selling a feeling instead of a service applies to any business. Here’s how to start doing it.
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Oct 21, 2025 ∙ 3 min
we obsess over word choice; here’s why you should too
Small word choice shifts - from casual to formal, or simple to clever - can make the difference between connecting with your audience or losing them entirely.
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Dec 4, 2024 ∙ 4 min
five signs that it's time to bring in an external marketing and communications partner
Marketing teams juggle it all—strategy, branding, execution. Overwhelmed? It might be time to outsource.
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