blue trident group.
services:
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conducted a comprehensive audit of the current blue trident messaging and communications & marketing assets (website, linkedIn ads, emails, and one-pager sales sheets)
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provided quick fixes & feedback for blue trident to implement right away in copy and design
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recommended language and tone changes across all assets
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held two virtual meetings between team toth shop and company founders
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gave feedback on updated website, linkedIn ads, and email campaigns in real-time
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prompted founders with questions to help them get really clear about foundational messaging (who they are, what they do, etc.)
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a content strategy moving to implement in the upcoming quarter(s)
having math and IT backgrounds, marketing can be a bit of a challenge. so, we were thrilled to get some insights from toth shop, and they really came through! the entire brand audit experience was fantastic. their team examined everything and provided actionable feedback that was clear and made perfect sense!
jill leadbetter, co-founder, blue trident group
the client:
blue trident group is more than just an insurance consulting firm - they’re a trusted partner who assists with mergers and acquisitions, actuarial consulting, and technology solutions.
founders kevin dill and jill leadbetter have a combined over 40 years of experience in the insurance industry with expertise in key areas like actuarial science, finance, and technology. together, kevin and jill provide a specialized service that tailors solutions to meet their clients specific needs.
the action:
blue trident group brings experience and excitement to all of their client work - they wanted to make sure that same feeling translated to their communication and messaging efforts. after launching their business in 2022, blue trident group spent time finding their footing through developing their website, creating a linkedIn ad series, and getting into an email campaign flow. they were doing all of this and realized they wanted a fresh perspective with a marketing eye who could help them determine what was working, what needed love, and where best to direct their efforts moving forward.
toth shop conducted an in-depth, comprehensive brand audit of the current blue trident messaging and communications & marketing assets. to meet their needs, the audit focused on quick fixes that blue trident could use right away to elevate their copy and design. toth shop walked through the audit with the company founders to offer immediate feedback as they prepared to relaunch their website.
the impact:
in june 2024, blue trident group launched their new website with an updated flow and zhushed copy to better highlight who they are and what they do. this included a more customer-focused, reflective tagline, consolidated service buckets to speak more clearly about what they offer, and a more human touch by leveraging storytelling opportunities (re: their community page). blue trident group took toth shop recommendations and applied it across the board from email copy and linked in ad series to services sales sheet. with this, they are able to more clearly and effectively communicate what they do to their target audience.
