thinking and writing services that deliver the definition, authenticity and confidence you need to connect with humans, brands, and businesses.
the toth shop
however we work together, here’s our commitment to you.
we take care of people. we listen. we seek the middle path between understanding AND challenging you to elevate your message, your content, your voice to the next level. we’re ready and eager to dig in to find your story. we don’t do things FOR people - we do them WITH people. we advise, counsel, coach. we teach with the understanding that we never want anyone to feel frozen in that moment they need to create their own messaging or writing. we don’t give a shit about templates, algorithms, formulas, or how it’s always been done or how someone else is doing it. we believe that thinking and writing is powered by human connection, conversation, relationship, originality, boldness, courage, the choice to reinvent yourself, and a personal touch.
we get here with you by asking you to think bigger, to push your brain, to challenge how you understand yourself and the work you do and how it impacts the world. it’s work every member on our team has done personally and professionally.
we want you to feel valued, confident, clear, and excited about what’s possible.
we're not freelance, hourly copywriters.
"toth shop is truly amazing! they really took the time to understand the mission of our company and provided us with exactly what we needed to tell our story in a more dynamic way. we are connecting with our customers like never before and we have toth shop to thank!”
how we do it:
artistry x business
our shop was founded and is currently led by an english major with an mba, so we see both the art and the business driving all content.
welcome to the writer’s room
we utilize a writer’s room model which means every project is processed by several talented toth shop-trained thinkers and writers who deliver holistic perspectives - and possibilities.
we see the details and the big picture; we reimagine possibilities and opportunities; we ask tough questions; we’re problem solvers and dot connectors. we live and work by critical thinking.
we’re done when the job is done
we don’t tap out when we hit the maximum hours budget. we are in it with you until the project is complete, and you’re happy.
we write with you - not for you
this is work built on relationships - we see that as the opportunity to be your writing partner, thinking and writing with you versus for you.
services we offer:
we support you, our clients
we customize our work and our partnership with every client after we connect with you to listen and learn your need(s).
foundational brand messaging
brand strategy development
website storytelling strategy and writing
consistent and original content delivered daily, weekly, monthly, or quarterly
thought leadership pieces for c-suite and executive leaders
brand messaging problem solving and coaching
special strategy & brand projects such as naming, taglines, and quarterly reporting
clever and creative copy for advertising and marketing
communication assets including press releases
professional editing services
case studies - snackable to one-pagers
personal branding pieces from bios and credibility statements to cover letter reviews
fractional brand & communication management work
DO YOU OFFER JUST A BIO?if you need a bio, we recommend buying our ebook, ‘so, what do you do?’ that walks you through our bio writing process, so you can tackle it for yourself. when you purchase the ebook, you will see there are several different package options which include our coaching and feedback on the bio, so you have a final product that has been reviewed and edited by our professional eyeballs.
HOW LONG ARE CONTRACTS USUALLY?it depends on the size and scope of work, but our longest relationship to date is four years; that’s a special case. for customized projects, expect to spend 2-3 months with us; for partnerships, the average project duration is 12-14 months. we do ‘gut checks’ with you regularly to make sure the fit is still right, your needs are met, and our personalities align and activate each other.
DO YOU OFFER A PAYMENT PLAN?we know investing in your business can be expensive. so yes, we offer a variety of payment plans to support your business, but we do ask for 50% upfront and before we begin work, so that we know you’re committed to this project with us.
CAN YOU EDIT COPY I ALREADY HAVE?we can - BUT just know that editing copy involves thinking and strategy, so you’ll see editing as part of larger scopes of work - not just one-and-done editing.
WHAT IS A TYPICAL PROJECT PRICE RANGE?many of our customized projects begin between $3,000-$5,000; we’d love to talk to you, listen to your needs, and, if we can’t support your work, we can point you in the right direction.
ARE WE / IS OUR BUSINESS A GOOD FIT FOR TOTH SHOP?this will be a conversation between all of us (your team and ours) before we even send you a proposal; we tend to work well with people and brands who want to do things differently, who are ready to reimagine and refresh, who want to stand out; personality-wise, you’re most like a mover and shaker, a go-getter, and someone who is bored by any writer who wants to fit you into a box.