healthgram.
services:
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Consistent refinement and elevation of the Healthgram brand voice, tone, and style across all customer touchpoints
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Strategic content development and ongoing support
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Monthly strategy sessions and continuous email communication for project alignment
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Allocated monthly hours for high-priority projects, including the updating of marketing materials
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Creation and design of quarterly newsletters tailored to three distinct audience segments
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Overhaul of website copy for enhanced brand messaging and user engagement
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Lead project management and oversight of website redesign initiatives
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Crafting and refining original content for a cohesive brand narrative
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Set up and collaborated on a professional brand photo shoot
“our business is complex, so it requires a certain partner that not only understands b2b marketing, but goes a step further to understand our company, customers, and industry nuances. toth shop is an agency that gets us (and took the time to do so). it truly feels like an extension of our marketing department. their team understands how to best position healthgram and push strategies that are effective AND financially sound.”
michael tate, managing director
I’m grateful to the toth team for their great work on this project. Max and I are very pleased with the end result and enjoyed working with the entire team. The final pitch together with the new website marks a big milestone in our ramp-up, and the toth shop team played a critical role in getting us to this point.
brad beelaert, founder & managing principal, gratia development
the client:
Healthgram believes that better health and better outcomes are possible. As one of the most respected third party administrators in the country, they strive to make that a reality. Healthgram offers self-funded employers a comprehensive solution that’s driven by data, guided by experts, and customized for each business.
the action:
With over 45 years in business, Healthgram has continually adapted its offerings to meet the evolving needs of its customers. As the company’s services expanded, so did the need for an updated brand identity and voice.
In 2023, Healthgram partnered with toth shop, seeking a trusted collaborator with the expertise to understand the intricacies of their business and industry.
Following a comprehensive audit of their website and messaging, we began refining their external marketing materials and brought in our design team to elevate the Healthgram brand. What started as a website and messaging overhaul quickly grew into a deeper, ongoing collaboration. toth shop has since become an integral partner, driving consistent content creation for blogs and LinkedIn, establishing Healthgram as a thought leader in the industry, and enhancing marketing collateral to engage prospective clients. We also provided strategic copy and design for email campaigns tailored to three distinct target audiences to strengthen their communication across all touchpoints.
the impact:
Today, Healthgram shows up consistently across all marketing & communications pieces. toth Partnering with Michelle Jones Creative for web design, toth shop spearheaded the revamp the Healthgram website to elevate their online presence. A critical piece of that involved leveling up their visual storytelling assets as well. To do that, toth shop brought in Julia Fay Photography (JFP) and engaged her in a 90-minute comprehensive brand photography session.
Since working with toth shop on an ongoing collaborative basis, Healthgram’s experienced a 40% increase in blog content and 17% increase in LinkedIn engagement in just one year. They also now have a library of 50+ branded images strategically deployed across the website, social media, email, and marketing materials. With a unified voice, elevated visuals, and a content strategy built for impact, Healthgram now communicates with the same confidence and authority that define its work.
