steph nagl

your monthly pulse on three big ideas we’re thinking about when it comes to copywriting, communications, storytelling, and brand strategy.

It’s the same thing with thought leadership. If you keep waiting until you feel “ready” to be a thought leader or until you have “the perfect piece” to publish, you’ll be waiting an awfully long time. Or as an OG thought leader once said, “Perfect is the enemy of good.” 

Editorial stories, or “people pieces” as toth shop calls them, prioritize authenticity, relatability, and narrative over products or transactional content. Instead, they help build a relationship between a brand and their audience.