mindful & good.
services:
for mindful & good
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refined mindful & good’s brand voice and messaging to reflect its evolution as a mission-driven creative studio over two decades.
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led a full website rewrite to align mindful & good’s digital presence with its socially-conscious positioning and creative growth.
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developed sales and marketing materials that translated the studio’s values into compelling, client-facing narratives.
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partnered with the company’s founder & ceo on a press release to announce b-corp certification.
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crafted the company’s ‘credo’ – or, declaration of what they stand for – to be used for internal and external communications.
for mindful & good’s clients
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crafted voice-driven website copy for client brands, blending strategic messaging with story-rich content.
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built foundational messaging frameworks for purpose-led brands to guide voice, positioning, and storytelling.
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partners with mindful & good’s leadership team as well as their clients to name products and restaurants.
“toth shop gave us the voice and messaging we’ve always dreamed of having as a business. they helped breathe new life into our 20-year-old agency and inspired us both internally and externally. toth shop’s help with the brand messaging opened up new opportunities for us to grow and expand our business with clients along with attracting fresh, new and innovative talent.”
rachel martin, founder & creative director, mindful & good
I’m grateful to the toth team for their great work on this project. Max and I are very pleased with the end result and enjoyed working with the entire team. The final pitch together with the new website marks a big milestone in our ramp-up, and the toth shop team played a critical role in getting us to this point.
brad beelaert, founder & managing principal, gratia development
the client:
for more than 25 years, mindful & good has applied thoughtful, purpose-driven design as a strategic tool to drive meaningful, mission-aligned success for brands all over the world. based in charlotte, north carolina, this b corp-certified studio specializes in branding, marketing, packaging, product development, and website design – with a focus on people, purpose, and planet at every stage.
led by rachel martin, mindful & good has received numerous industry accolades, including the 2024 sustain charlotte award for most inspiring small business.
we’ve been proud to serve as a creative partner for their internal communications and copywriting as well as for their clients since 2018.
the action:
after almost 20 years in business, mindful & good’s founder, rachel martin, was ready for a rebrand. her design studio was evolving – and growing – from a personal creative practice into something larger: a purpose-driven agency with a focus on sustainability. they needed messaging that reflected that shift, and a consistent voice across everything from their website to sales materials.
we worked closely with their team to bring that next chapter to life. it required balancing personality with professionalism, and building a clear, modern voice that could grow with them.
the impact:
through a one-on-one partnership with rachel, thoughtful messaging strategy, and crisp, concise copy, we helped elevate mindful & good’s brand presence. our favorite part of the engagement which still lives on their website today (and has never needed edits) is the brand’s manifesto, or ethos – a foundational writing piece that shares mindful & good’s approach to life and work.
since 2019, our partnership with mindful & good has continued to grow and evolve. we supported their b corp certification in 2023 – including helping them write the press release to mark the milestone – and continue to collaborate on everything from brand voice and taglines to naming and website copy for their clients.
today, our partnership with mindful & good is rooted in two things we appreciate about each of our respective processes – people and purpose – and the drive to make work that’s both mindful & good.
