pineapple consulting.
services:
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comprehensive brand strategy & optimization: in-depth brand audit encompassing copy analysis, storytelling enhancement, photographic direction, and user experience recommendations, delivering a holistic roadmap for brand revitalization.
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personalized branding & copywriting mastery: focused coaching sessions providing actionable insights on website copywriting and branding best practices, empowering clients to create compelling and effective brand narratives.
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high-impact, low-effort website enhancement: identification of strategic, quick-win website improvements that yield significant results without requiring extensive development, maximizing efficiency and impact.
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post-implementation copy & content strategy: thorough review of the revised website and development of strategies for content repurposing and expansion, ensuring maximum utilization of new brand messaging across multiple platforms.
meg and the team at toth shop are top-notch! they took our website from busy and overwhelming to clear and concise, while still allowing our unique personality to really shine. they did an incredible job ensuring consistency in our brand's messaging and tone throughout. they truly understood our goals and provided tailored (and easy-to-follow) recommendations that took us to the next level. if you're in need of an exceptional website audit service, toth shop is the way to go! we are thrilled with the results.
jack tompkins
owner, pineapple consulting firm
the client:
pineapple consulting firm (pcf) makes data analytics interesting, fun, and lighthearted — not stiff and boring, which is the reputation that numbers people tend to have. and though they’re data-oriented, when clients work with them, they work closely with the people behind pcf, namely its pineapple-loving founder, jack.
with so many ai tools taking off and numbers and computers driving business, their relationship-driven and unique approach to data analytics is their main advantage.
the action:
the impact:
pcf knows data; they’re confident in their mission to turn small businesses into data superheroes who don’t shy away from the numbers and important kpis that help them grow. they sought strategic branding consultation and how to refined their website copy that would allow them to convey their data expertise with a marketing and comms mindset.
there’s value in gaining insights from someone who is unfamiliar with our area of expertise. pcf knew what they were saying made sense to them, but they wanted to know if it made sense to new visitors to their site who are data-curious and there to learn more.
they also understood the value of branding — for example, why pineapples? there was a great story behind the name, and it deserved to be more front and center so it could connect with potential clients.
