the power of the pink dot

If you’re a client who has recently wrapped a project with the toth shop team, you received a pink dot. This isn’t merely a design element; it’s a visible acknowledgment that your project is complete, clear, and ready to drive your business forward.

And if you’re a former client, you’re added to what we call the pink dot club – an ever-growing list of people, brands, and organizations we’ve had the privilege of collaborating with, and whose voices we’ll always champion.

Over the last 10 years, we’ve added thousands of you to our pink dot club. Thank you for trusting us and welcoming our team to your table.

So, what’s with the pink dot – why’s it even a thing? Why’s it pink, of all colors?

Since day one, the pink dot has been embedded in everything toth shop does – from our earliest logo and first business cards, and for every project since. We’ve always paired navy with pink, not just for contrast, but for meaning. The pink dot stands out. It’s intentional. It doesn’t blend in with every other period you’ve seen. The color pink embodies clarity, warmth, and grounded confidence – the exact qualities we want every piece of work to carry when it leaves our hands, and exactly what we want you to feel from every member of our team.

The pink dot is more than punctuation. It’s a purposeful signal that there’s new work out in the world – work finished with our signature style: intention, clarity, care, and personality.

what it means for you, our clients

When you see the pink dot, know that we’ve delivered more than just a finished project. It means that together we’ve moved through every logistical and emotional, strategic and creative part of collaboration. We’ve built language that reflects your voice and your values, and that’s ready to go to work. The pink dot is our promise your communication is not only on-target – it’s set to make an impact.

The pink dot says: this is clear, this is aligned, this is done right.

it’s not about perfection – it’s about purpose

Brand messaging work is rarely linear. It’s complex and iterative.

It takes rounds and rounds of thinking and writing, editing and polishing. 

It takes deep conversation. It takes following the thread of a good idea.

It takes both willingness and curiosity to ask (and to be asked) hard questions and refine until it feels right. The pink dot doesn’t mean every word is perfect – it means every word is there on purpose.

It marks the moment when your brand story is ready to be told – with focus, clarity, and confidence.

our ongoing commitment

At toth shop, the pink dot is never an endpoint. It isn’t a relationship closer or the end of a story. It’s more of a “see you soon.” Nine times out of ten, a client comes back to toth shop for further collaboration, more conversations together, more of our strategic inputs and creative dedication. 

The pink dot is a clear, confident signal that your brand is ready for the next great messaging or communication opportunity. 

So, when you see the pink dot, you’ll know: the message is sharp, the story is true, and your business is ready for its next chapter.

We’re ready when you are.

xo 

Meg Seitz

Founder & CEO at toth shop 

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