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finding the support to make your message stand out: a wake forest sps x toth shop case study.

There are only so many hours in a day. Launching a new service/product, a second location, or a new school takes up a lot of those hours. Sometimes, to keep the momentum rolling, you need more eyeballs on your content and more hands on deck.


You need a partner who knows your brand and is ready to step in when needed.

MEET THE TOTHY (i.e. THE CLIENT):


Wake Forest University School of Professional Studies (Wake Forest SPS) offers innovative, cutting-edge, and market-relevant programming to today’s working professionals. With graduate degree and non-degree programs, including certificates and other credentials, SPS is an accessible, educational experience to help students develop the skills and knowledge to take their careers to the next level.


THE OPPORTUNITY:


Established in 2021, Wake Forest SPS needed support in establishing an online presence to reach and engage with prospective students amid the competition in the higher education industry. They needed a communications partner who could jump in to offer editorial services, thought partnership, and sometimes act as a ‘relief pitcher’ when it comes to creating a piece of content.


WHY IT MATTERS:

Today’s professionals are presented with countless opportunities to advance their education and career. In any field where you’re in constant competition to get in front of your target audience, it’s important that your messaging across all platforms be clear, consistent, and relevant. Your unique differentiators need to position you as the obvious ‘right’ choice.


THE SERVICES:

  • ongoing monthly marketing content support (blogs, newsletters)

  • allotted monthly hours for special projects

  • weekly touch base meeting + ongoing email communication

  • social media content calendar, creation, and management

THE IMPACT:


Since 2021, Wake Forest SPS and toth shop have worked together to make Wake Forest SPS’s online presence (program pages, blogs, and social media) a living, breathing reflection of the program offerings and the people who attend the school; its content is fresh, timely, and reflective of the goals of the school.


As a team, toth shop serves as a thought partner, project manager, content generator, and an executor of big and small ideas alike. They have helped give tone and meaning to our brand and content. Working with the toth shop is easy, professional, and productive.

- Lauren Burns, Assistant Dean of Marketing and Enrollment Management at Wake SPS




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