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wild child.
services:
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comprehensive website content refinement: strategic rewrite of core website pages (homepage, about us, services, approach) designed to enhance user engagement, clarify brand messaging, and drive conversions, ensuring each page effectively communicates the client's value proposition.
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strategic messaging foundation enhancement: thorough review and update of key foundational messaging pieces, including mission statement, core values, and brand positioning, to ensure clarity, consistency, and resonance with target audiences.
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collaborative project initiation & iterative development: structured kick-off call to establish project goals and expectations, followed by a transparent and collaborative revision process, fostering client input and ensuring alignment throughout the website and messaging development.
we worked with the toth shop team to rewrite the copy on our new website. we can't say enough about them! they are not only fabulous copywriters, they also really took the time to understand our business and helped us hone our positioning and strategy through their intensive kick off/intake. they were very receptive to all feedback, stayed on time and on budget, and are just plain fun to work with. we recommend them wholeheartedly!
susan mcbarnet
co-founder & chief play officer at wild child
the client:
founded by professional designers who are also parents, wild child is a playroom design firm that focuses on helping children of all ages and abilities grow emotionally, physically, and academically. susan mcbarnet and cassie albergotti partnered together to create intentionally designed spaces for kids to safely be wild. they offer full-service design and installation services in the new york metropolitan or charlotte city regions, and e-design services across the country. for all clients, wild child uses the latest research, and consults experts to maximize a space’s potential. they create a playroom that truly serves as an invitation to play.
the action:
the impact:
wild child is all about fun. they believe in the power of play and needed their website to reflect that. as their business grew, susan and cassie realized their online presence was not accurately representing who they are and what they have to offer. they decided to re-haul their website to better align with the wild child voice and aesthetic. that required the expertise of a website designer (michelle jones of michelle jones creative) and toth shop.
in early 2024, wild child officially launched their new website. the new look and feel elevates their online space and aligns more closely with their ultimate goal - helping parents raise wild children.
