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writing in the age of ai: q&a with journalist daniel adeyemi
ChatGPT launched on November 30, 2022. By that time, Daniel Adeyemi was already an established writer working for various publications...
Aug 29, 2024


when to use ai for messaging, content, & human storytelling - and when you shouldn’t
People ask us often about toth shop’s approach to AI, and it’s this:
Aug 15, 2024


fresh perspective to find clarity: a blue trident group x toth shop case study
MEET BLUE TRIDENT GROUP: Blue Trident Group is more than just an insurance consulting firm - they’re a trusted partner who assists with...
Jul 25, 2024


embrace your wild side: a wild child x toth shop case study
You can tell when a brand is inspired by a personal passion, when it’s clear that the founders have walked the walk of the problem...
Apr 23, 2024


lessons learned from 31+ women in march
Featuring a 30-second Q&A with at least one woman every single day in March takes a team effort. In March, the toth shop team took on...
Apr 1, 2024


are you a tothy?
we like to call our clients tothys. since 2014, we’ve worked with thousands of tothys around the world to solve brand messaging and...
Mar 13, 2024


the meeting of creative minds: a michelle jones creative x toth shop case study
Creativity stems from collaboration. When two creatives meet on a project, they’re able to kick each other’s services up a notch. Think...
Feb 23, 2024


baby, just say ‘yes’: how to perfectly time a taylor swift reference in your writing
Say what you want about T. Swift, but she is a mastermind when it comes to language and weaving words together. Even if you don’t like...
Feb 1, 2024


going the extra mile: a driven brands x toth shop case study
Companies of all sizes need support. From a one-person crew to a team of a thousand, there’s usually always a need for extra brains in...
Jan 27, 2024


what’s in your brand messaging book?
Every word you write about your business, every image you share, and every design choice you make - all are part of your brand story. ...
Jan 21, 2024


how to go from a brain dump to a piece of content
Every piece of content starts with a blank page. Some might argue it actually starts inside our minds when an idea is born, but I believe...
Jan 17, 2024


what I learned from writing more than 80 blogs this year
At this point, writing a blog is second nature to me. It’s like slipping on a pair of well-worn tennis shoes - I don’t even have to untie...
Dec 12, 2023


how to use SEO and sound like a human
Digital content is like the question: “If a tree falls in a forest and no one is around to hear it, does it make a sound?” If your...
Dec 7, 2023


the last mile: five questions to ask yourself before you publish
So, you’ve sat down and written the thing. Whether it’s a blog, press release, social media caption, or some other type of content to put...
Dec 2, 2023


enjoy toth shop's 2023 impact report
hi tothys! thank you for joining us this year. this is our eighth year in business; we’ve grown every year since 2015. this year was/is,...
Nov 20, 2023


a toth shop case study with give impact
Branding is more than your colors, fonts, and taglines; it's the story of why you exist and where you're going. It's the intangible...
Nov 2, 2023


the messy 20: how (and why) you should do a 20-minute brain dump before writing
If you write, you know how daunting that little blinking line at the beginning of a blank document can be. You start to enter a staring...
Oct 24, 2023


how to ask for feedback on writing
Hey, can you take a look at this? This is one of the most common ways to ask for feedback - it’s a quick question, but it’s also vague....
Oct 7, 2023


a toth shop case study with pineapple consulting firm
Refreshing your website doesn’t mean you have to reinvent it entirely. It’s easy to get tunnel vision on your copy, but being aware is...
Oct 3, 2023


repurposing content: what it means, why you should do it, and how to start
Imagine buying a fresh tomato to use only a quarter of it for a sandwich and then disposing of the rest. Or purchasing a 30-day subway...
Sep 29, 2023
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