cornerstones come first
does your business have a cornerstone? maybe it’s the thing you’ve been doing longest, the thing you're best at, the thing that’s most popular. whatever it is, your business is likely built around that anchor.
your brand should have one too.
maybe it's your story; the 'why' behind what you do.
or your tagline; a quick and catchy summary of everything your business is.
maybe even your brand color; there might just be something about magenta that inspires your work.
whatever it is, when thinking about how to build and present your brand, pinpoint your cornerstone and go from there.
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