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find your voice

we’re loyal to the brands that promise consistency.

test the theory: think of a brand you love. a clothing line, a restaurant, a public figure. why do you love them? why keep following, reading their emails, telling your friends about them? 

is it just the product / service / mission, or is it the way they make you feel?

the way they speak as though the message was crafted just for you?

they’ve honed their brand voice.

a voice can be authoritative or reassuring; confident or calming; witty or weighty. 

a voice should be authentic, trustworthy, and consistent.

who is your brand?

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