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i don't know

the phrase “i don’t know”


dead end or opportunity?


that depends on how we use it in our stories. the ones we tell about ourselves.


in my work as a coach, “i don’t know” trends as one of the top excuses (limiting beliefs) in the human playbook. an explanation for being stuck. an alibi to avoid choosing. a complaint about our inability to control the unknown. listen for it when you speak. if it’s infused with resistance, try again. surrender to the truth that you may not know yet. but that does not have to stop you from finding out.

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