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the business see-saw

consistency. preaching what we deliver; delivering what we preach.

growth. allowing our curiosity to open us up to new opportunities. dipping our toes into the unknown.

two sides of a seesaw. 

without growth, we stay too familiar, too comfortable. consistency overpowers, and we never leave our routine.

without consistency, growth leads us in a hundred aimless directions. our audience – and we may lose sight of our brand.

a strong business cultivates both. consistent in its brand and its consumer, but curious enough to experiment with the unfamiliar.

and the see-saw remains in balance.

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