consistency. preaching what we deliver; delivering what we preach.
growth. allowing our curiosity to open us up to new opportunities. dipping our toes into the unknown.
two sides of a seesaw.
without growth, we stay too familiar, too comfortable. consistency overpowers, and we never leave our routine.
without consistency, growth leads us in a hundred aimless directions. our audience – and we – may lose sight of our brand.
a strong business cultivates both. consistent in its brand and its consumer, but curious enough to experiment with the unfamiliar.
and the see-saw remains in balance.