we love it when a creative endeavor takes on a life of its own. sometimes you plant a seed and grow a tree, sometimes you plant a seed and grow a whole forest. our relationship with our well house and the brain behind it, dr. courtney kahla, have been the best embodiment of that concept.
dr. courtney is a chiropractor and holistic wellness influencer based in frisco, texas. a little more than a year ago, she opened our well house, a faith-based, holistic wellness collective that houses a handful of providers offering services ranging from chiropractic care and nutrition-based medicine to massage and pelvic floor physical therapy.
we first got looped in with dr. courtney and the owh team to provide copy for their new website, built in partnership with our extended family members and frequent collaborators at vessel creative.
as we learned more about the owh team, their services, their insight, and their audience, we saw the possibilities of what the owh brand could become. it wasn’t long before we were rolling out a fully-fledged content strategy for owh and acting as an extended marketing department for their lean and nimble team.
our content strategy for our well house includes:
weekly micro-newsletters featuring quick-read inspirational and informational content and a community news section (where we call out everything from upcoming educational events to team member engagement announcements).
monthly blog posts on subjects like the benefits of taking magnesium supplements and tips for getting a good night’s sleep.
quarterly community catalogues feature seasonal health tips and hand-picked product recommendations from the owh providers.
social media captions to engage their 12.6k Instagram followers.
a very special christmas campaign that just started rolling out yesterday.
how do we execute it all while staying on-brand on both the faith and wellness fronts, and speaking in the voice of their audience of young millennial moms?
we built our relationship with dr. courtney and the owh team through open daily communication over slack, monthly touch-base video calls, and an action-packed, in-person vip day of strategy setting for 2022. pictured below, meg and crawford visiting the our well house team in frisco, tx. this let our teams connect on a deeper level, and having a dedicated time to talk through all things marketing, content, and strategy let us kick things up a notch for the rest of 2021 and set us up to take on 2022 with a strong, aligned plan of action.
we also built our relationship with dr. courtney and the owh team through authenticity, integrity, and trust. we bring the toth shop touch to every piece of owh copy, speaking in the voice of the women and families who walk into their office every day, each word honoring a faith-based approach to health and wellness that is made from and for the modern moment.next step: to bring these same strategies and workflows to the courtney kahla brand to engage, leverage, and grow her 100k following.
like we said; plant a seed, grow a forest.