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why editing by committee stifles writing
What is it about writing that makes us question ourselves? Why can we speak our minds in meetings, run ideas by people, and express our...
Jul 24, 2023


10 words & phrases we roll our eyes at
Words matter. We live in a world where even the most intentional readers give into the temptation to skim. That means not only do words...
Jul 21, 2023


the what, why, and how of impact reporting
The ‘business-as-usual’ mentality is a thing of the past; in 2023, values and ethics are crucial for success. Conscious consumers and...
Jul 6, 2023


writing copy in the era of conscious consumerism
“Is it weird that we expect corporations to take positions on social issues as opposed to just selling us stuff ?” The host of one of my...
Jun 21, 2023


language to enhance brand credibility: an impactika x toth shop case study
When we trademark phrases, we own them. Obvious, right? Yes, and… Owning the trademarked phrase means more than the piece of paper. It...
Jun 14, 2023


you have a story worth telling
A friend and I were catching up and reminiscing on where we’ve been to where we are when she paused mid-convo and said, “Someone would...
Jun 1, 2023


the power of intentionally choosing a point of view
When it comes to written communication, one of the most impactful decisions you can make is one people do not often think about - the...
May 10, 2023


are you overexplaining?
I recently made a decision, and I was confident about my choice. However, I knew it was going to be met with resistance by those who...
Apr 13, 2023


a word to remove from your vocabulary
“i’m just wondering…” “i’m just reaching out…” “i’m just going to…” we use ‘just’ to soften our message; it’s a ‘safety blanket’ that...
Mar 21, 2022


canceling negative contractions
pop quiz: go to your 'sent' folder, and re-read the last three emails you sent. count how many times you used one of these negative...
Feb 4, 2022


make february the new january
in the last week alone, i’ve had no fewer than 4 conversations with 4 unrelated individuals all bemoaning that january didn’t quite have...
Jan 26, 2022


slow & steady
we’ve been conditioned to look for quick fixes: restrictive diets; coffee when we’re tired; advil for a headache. but we know they don’t...
Jan 19, 2022


songbirds sing best, but that doesn't mean you shouldn't too
one of my favorite quotes is by henry van dyke, “use what talents you possess; the woods would be very silent if no birds sang there...
Jan 11, 2022


don't be afraid to flip the switch
idea overload: the curse of the creative. like most writers, my brain is constantly coming up with new thoughts, concepts, strategies....
Jan 4, 2022


a note on the new year
we often set resolutions for the new year. but here’s the truth: every second that passes offers the chance to set a goal, make a change,...
Dec 28, 2021


write the card yourself
ext time you send a card, i challenge you to write it yourself. but it’s hard. you don’t know what to say. you're not good with words. i...
Dec 22, 2021


the value of a daydream
what are the things you find yourself mulling over during your free time? for me, it's a two seater porch "restaurant." will it happen?...
Dec 7, 2021


this week, we're featuring...
we love it when a creative endeavor takes on a life of its own. sometimes you plant a seed and grow a tree, sometimes you plant a seed...
Dec 4, 2021


the art of (sweet) seduction
here’s the thing: people don’t like to read. sure, if you’re devouring dickens, you probably do like to read. but scrolling through...
Nov 30, 2021


dig a little deeper this thanksgiving
thanksgiving has always been my favorite. a festive day for family, friends, and food without the bother of gift-giving. a day for cozy...
Nov 23, 2021
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