Branding is more than your colors, fonts, and taglines; it's the story of why you exist and where you're going. It's the intangible...

If you write, you know how daunting that little blinking line at the beginning of a blank document can be. You start to enter a staring...

Hey, can you take a look at this? This is one of the most common ways to ask for feedback - it’s a quick question, but it’s also vague....

Refreshing your website doesn’t mean you have to reinvent it entirely. It’s easy to get tunnel vision on your copy, but being aware is...

Imagine buying a fresh tomato to use only a quarter of it for a sandwich and then disposing of the rest. Or purchasing a 30-day subway...

Can you believe it - Q4 2023 is right around the corner . Yes, it's one of the craziest times of year for any business in any industry....

There are only so many hours in a day. Launching a new service/product, a second location, or a new school takes up a lot of those hours....

Websites - like brands - should evolve. What worked five years ago won’t still be relevant. Heck, what worked one year ago isn’t...

toth shop’s tagline is we humanize communication . What does it mean? In a world of SEO keywords, AI writing tools, and increased screen...

What is it about writing that makes us question ourselves? Why can we speak our minds in meetings, run ideas by people, and express our...

Words matter. We live in a world where even the most intentional readers give into the temptation to skim. That means not only do words...

The ‘business-as-usual’ mentality is a thing of the past; in 2023, values and ethics are crucial for success. Conscious consumers and...

“Is it weird that we expect corporations to take positions on social issues as opposed to just selling us stuff ?” The host of one of my...

When we trademark phrases, we own them. Obvious, right? Yes, and… Owning the trademarked phrase means more than the piece of paper. It...

A friend and I were catching up and reminiscing on where we’ve been to where we are when she paused mid-convo and said, “Someone would...

When it comes to written communication, one of the most impactful decisions you can make is one people do not often think about - the...

I recently made a decision, and I was confident about my choice. However, I knew it was going to be met with resistance by those who...

“i’m just wondering…” “i’m just reaching out…” “i’m just going to…” we use ‘just’ to soften our message; it’s a ‘safety blanket’ that...

pop quiz: go to your 'sent' folder, and re-read the last three emails you sent. count how many times you used one of these negative...

in the last week alone, i’ve had no fewer than 4 conversations with 4 unrelated individuals all bemoaning that january didn’t quite have...